These days, it is important for all businesses to have a website. Even if you own a small business and know most of your customers by name, you should still develop a website that is easy to navigate. According to AT&T's Networking Exchange Blog, a website will give you a leg up on the competition, make your business look more credible and help you build relationships with your customers. However, customers will be less likely to come back to your website if it does not look nice. Here are six helpful tips for improving your company's website:
Make Your Website Mobile Friendly
Many people, especially the younger generation, visit websites on their mobile devices. If your website is not optimized for smart phones or tablets, fewer customers will visit it. The content on your website will look distorted, making it very difficult to navigate. Taking a few extra steps to make your website mobile friendly is worth the effort and will provide you with more traffic.
Include a Blog on Your Website
A lot of businesses include blogs on their websites nowadays, and it is easy to see why. Regular blog posts will keep your customers engaged and help them learn a thing or two. For example, if you own a hair salon, you could write blog posts about foods that are beneficial for your hair or how to repair damaged hair. Your customers will appreciate gaining the extra knowledge and may check your website more often to read insightful blog posts. Try to post at least one blog a week and make sure it includes information your customers probably do not know about yet. Also, proofread every blog for grammar and spelling issues before posting it. If your blogs have a lot of errors, you can lose your credibility.
People are visual creatures and will usually respond better if you include images with your content. For example, if you own a dog grooming business and want to write a blog post about the proper way to bathe a dog, it may be a good idea to include an image of a cute pooch in a bathtub. A clear and relevant image will catch yours readers' eyes and make them want to read your content.
Include a Call to Action
If you want your visitors to do more than just look at your website, it's important to include a call to action on the front page. A call to action will get your customers one step closer to buying your products and services. For instance, you could ask users to download more information or sign up for a free newsletter.
Add Customer Testimonials
Another good way you can improve your website is to add customer testimonials. Ask your satisfied customers to write a few sentences about what they like about your products and services. This will establish credibility and prove to your visitors that your products and services are worth purchasing.
Add Social Media Sharing Tools
Social media is huge these days, so it is important to include social media sharing tools on your website. If someone really likes a blog you posted, he can share it on his Facebook or Twitter page. This will allow many other users to see your website, increasing your traffic.
If you follow these helpful tips, you can have a better website and increase your traffic. However, if you are still having trouble improving your small business website, you should think about hiring a small business marketing company to help you. An experienced marketing consultant can suggest different ways to make your website better.