If you own a retail store, it is important that you keep your current customers happy so they keep returning to your store to purchase your products. Fortunately, there are many ways you can do this, three of which are listed below.
Do Text Analytics
With text analytics, also known as text mining, you can learn what your customers want and the problems they may be having with your product. This can be done manually but it would be very difficult. For this reason, you can hire a company or purchase software that will do the text analytics for you.
Text analytics reads text written by your customers, and then determines the topics and patterns of interest from the text to learn what your customers need, have problems with, or want. Information can be gathered from many sources, such as online reviews, social media interactions, customer care calls, surveys, emails, and text messages. You will know if your customers are giving bad reviews about one of your products so you can make some changes to that product. You will learn the products they like best or what they like best about your company. All this information can be very valuable for you to know what you need to keep doing and what you need to change.
Greet the Customers
Your customers should feel special the minute they walk through the door. For this reason, train your employees to greet them and ask if they can help them. Your employees should not follow customers around, however, but instead let them know they are close by if they need help or have any questions about something. If the customer asks one of your employees where something is, tell them to walk the customer to this area instead of just telling them. Tell them to talk with the customers in a friendly way as they are walking.
Keep Your Website Updated
Hire a website designer if your website has not been updated lately. They can also use SEO for your website which would help put you on the first page of the search engine. This is beneficial because many people will choose from the first page instead of clicking to go to the next.
The website designer could include a video on your website of you welcoming the customers, and you could put promotions on your website that can only be used online.
By following these tips, you should notice that your customers are happy, and you may even see new customers walking through your door.