When it comes to online advertising, if you're not using video marketing, you're only getting half the job done. Online advertising is great, but in a video-centered world, it's not going to get you the responses you need to keep your business ahead of the competition. If you've decided against adding video marketing to your advertising, here are four reasons why you should reconsider.
Video Turns Browsing into Sales
If you do online advertising, you know how important it is to get customers to your site. However, once they're on your site, you want them to do more than just browse; you want them to purchase something. One of the benefits of video marketing is that it turns browsing into sales. Once customers see video representations of the things they're looking at, they'll be more inclined to make purchases through your website. If you have a brick-and-mortar store, video marketing will also draw more customers to your place of business. This is particularly true if your video marketing program identifies merchandise that's only available in the store.
Video Increases Information Retention
Looking at an online picture is one thing, but if you want customers to retain information about your products, you need video marketing. Videos allow you to provide in-depth information about the products you sell or the services you provide. Once customers see video representations of those services or products, they'll hold onto those details longer than they would with ordinary pictures.
Video Encourages Longer Visits
When it comes to online searches, your search engine standing relies heavily on how much time customers remain on your page. If customers are leaving as quickly as they enter, you're not going to get the search engine recognition you need for lasting success. Video marketing encourages longer visits to your website, which will translate into better search engine optimization.
Video Enhances Social Media Shares
If you want to get your name out there, you need social media shares. That's difficult to do when your advertising isn't working to promote your company brand. With video marketing, you can improve your sales through enhanced social media shares. This is particularly important when you're trying to reach out to a local market.
If you're not using video marketing for your business advertising, you should start. Not only will video marketing get your name out there, but it will also increase sells and optimize your search engine status.