Some businesses, especially smaller businesses, opt to create a company newsletter. The newsletter is meant to inform both employees and customers of what is happening with the business, usually on a month-by-month basis. As an accounting firm, you might be considering publishing such a newsletter every month. The question rides on whether or not the newsletter could benefit your company. You also have to consider how you intend to go about writing the newsletter, and what you should include in it.
If you're planning an event, and you want it to be one that people won't soon forget, you need to get busy with the marketing. You've got to create your own GEO moment. You can do that when you take the right steps to promote your event. After all, people won't attend your event if you don't generate enough excitement around it. Here are some steps you can take to create your own GEO moment for your next big event.
Remote studies are a popular option because many companies can recruit a wider range of participants. Fortunately, there are a variety of tools you can use to perform more in-depth studies.
1. Two-Way Video
Two-way video is an excellent supplement for traditional focus groups or in-person interviews. Since many people have video and audio equipment on their computer or mobile device, there is good chance this will not be a limiting factor when recruiting participants.
Are you working on your ecommerce website design? In order to have an effective site, you have to think about much more than the color and wording choices. Here are some principles to know.
Colors Mean Something
The colors you choose will have an impact on the emotions that people have when they visit your site. Many UX designers will use mood boards to develop a color palette but also to choose key images and phrases that set the emotional tone of the website.
Do you own a small business that needs some help with marketing? The problem is, small businesses usually have budget issues. This is understandable, and usually, the reason that marketing is the first thing that business owners try to cut their costs on. However, the ultimate result is that business owners will often divert not only funds but also time and attention away from other important aspects of their business when they force employees to work on marketing related issues.