Is Addressable Advertising Right For Your Business?

There is no shortage of buzzwords in the advertising space. If you are looking for a new, scalable method of reaching your customers, it can be overwhelming to sort through the sheer volume of new technologies and ideas. Although it has become a hot topic within the marketing community in recent years, addressable marketing is not actually a new concept. In fact, addressable marketing has been attempted in a number of forms over the years. Read More 

4 Ways To Attract Real Estate Leads

Being a successful real estate agent requires the ability to compete, especially when the market is slow or when you are a new agent. Like any sales profession that relies primarily on commissions, you have to constantly be on the lookout for new leads. Here are four ideas to market yourself and attract clients. Contract With A Real Estate Agent Lead Service This is perhaps the easiest way to attract new leads. Read More 

Considerations When Packaging Your Cannabis Product

Cannabis and marijuana products are becoming more common across the country as more states legalize cannabis for medical and recreational use. The packaging of these products requires some thought, and there are some things to consider if you are selling cannabis products in your dispensary. Selling Cannabis In every state that has made cannabis and marijuana legal, the regulation of the sales requires that it be sold through a licensed dispensary. Read More 

The Role of the Newsletter in Business: Should You Have One? And How Do You Do It?

Some businesses, especially smaller businesses, opt to create a company newsletter. The newsletter is meant to inform both employees and customers of what is happening with the business, usually on a month-by-month basis. As an accounting firm, you might be considering publishing such a newsletter every month. The question rides on whether or not the newsletter could benefit your company. You also have to consider how you intend to go about writing the newsletter, and what you should include in it. Read More 

Planning A Big Event? How To Make The Most Of Your Targeted Marketing

If you're planning an event, and you want it to be one that people won't soon forget, you need to get busy with the marketing. You've got to create your own GEO moment. You can do that when you take the right steps to promote your event. After all, people won't attend your event if you don't generate enough excitement around it. Here are some steps you can take to create your own GEO moment for your next big event. Read More