Remote studies are a popular option because many companies can recruit a wider range of participants. Fortunately, there are a variety of tools you can use to perform more in-depth studies.
1. Two-Way Video
Two-way video is an excellent supplement for traditional focus groups or in-person interviews. Since many people have video and audio equipment on their computer or mobile device, there is good chance this will not be a limiting factor when recruiting participants.
Are you working on your ecommerce website design? In order to have an effective site, you have to think about much more than the color and wording choices. Here are some principles to know.
Colors Mean Something
The colors you choose will have an impact on the emotions that people have when they visit your site. Many UX designers will use mood boards to develop a color palette but also to choose key images and phrases that set the emotional tone of the website.